Comprehensive year-round print and digital exposure to the Packaging World audience

*One Print Ad must run in the first six months of the year. 

Bonus Offerings:

• Contextually triggered listings 
  • All articles in your category(ies) will prominently feature your company (and data card) in the LIP box adjacent to the article. Your company displays even when the article is about a competitor
• Enhanced editorial engagement report
  • Real-time reporting of your digital profile’s views and clicks, plus category activity.
  • Digital profile includes lead-gen form.
  • To get max value out of your digital profile, get profile materials in by January 20th (when profiles go live).
• Enhanced Converge features
  • The ability to export your data
  • The ability to share specific company location data
• Retargeted ad impressions
  • Banner ads served on brand-safe, 3rd party sites to anyone who visits PackWorld.com.
  • Pro Bundle: Up to 10k impressions
  • Premium Bundle: Up to 20k impressions
  • Campaign length is up to six months when materials are submitted prior to April 1st. 
  • Any materials turned in after April 1st, 2026 are not guaranteed to reach the number of impressions listed. All campaigns end on August 31st, regardless of start date. 
• YouTube Amplify
  • YouTube widget embedded right in your pop-up data card
  • All articles on your company will feature a widget with your YouTube channel
  • Your YouTube videos flow right onto your online profile page on our site
  • Always self-updating – you don’t have to do a thing, just add a video to your channel

Awareness

Print

Web

Sales Reps Should Keep the Following in Mind:

Why are PW, HCP, OEM, and Mundo Leader's close dates BEFORE the print profile close date this year?

The close date is prior to the print profile date so advertisers are able to generate a full year's worth of impressions—this way they have more Leader's impressions under their belt when you enter renewal conversations with them in the Fall. However, remember that advertisers are able to get into Leaders year-round! To receive the print profile piece, advertisers need to be in Leaders by the following dates:

• PW: 1/9/26
• OEM: 2/9/26
• HCP: 2/23/26
• Mundo: 3/31/26

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• Must run one print ad in the first 6 months of the year
• Digital Profile: get max value, get materials in by 1/14/26.
• Annual Resource Guide available online all of 2027. Promotion via social, native ads, NL announcements, and/or banners.
• Retargeted ad materials turned in after 4/1/26 are not guaranteed impressions listed
• All retargeted ad campaigns will end 8/31/26.

Leaders Components to Paste onto Naviga Campaign

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